Turn your clothing store into a smarter shopping experience
Bring AI-powered fitting, virtual try-on and personalized size guidance into your fashion store — so customers choose with confidence instead of guessing.
Built for the platforms fashion runs on
Online storesCustom e-commerceMobile appsMulti-brand platformsAPI-based integrationSelling clothes online shouldn't be a guess
Everything else about your store can be excellent — the photography, the copy, the checkout. The moment a customer stops at the size chart is still the moment you can lose them.
Customers are unsure about size
A static chart asks the customer to measure themselves, then translate those numbers into your garment. Most won't.
Hesitation before purchase
Uncertainty at the size step is one of the quiet reasons a full basket is abandoned without a stated reason.
Fit-related uncertainty drives returns
A return costs shipping twice, packaging, staff time, and a customer who is now less certain about ordering again.
Size charts have limits
The same label means different things across brands, cuts and fabrics. A chart can't account for the person reading it.
There is no fitting room online
In store, the customer tries it on. Online, that step simply doesn't exist — and nothing has replaced it.
One experience for every body
Stores personalize recommendations and offers, but still show every customer the same generic fit guidance.
Your AI-powered fashion experience layer
FitMatch helps fashion businesses introduce a smarter fitting experience into the digital customer journey they already have — without rebuilding the store.
Smart body measurements
FitMatch builds a measurement profile for the customer, so fit guidance starts from their body rather than a generic chart.
Virtual try-on
Customers see the garment on a representation of themselves instead of imagining how it will look once it arrives.
AI size recommendation
A clear recommended size for the specific garment being viewed — one answer, at the moment the decision is made.
Customer body profile
A saved profile the customer reuses across your catalogue, so the second product is faster than the first.
Personalized experience
Fit guidance adapts to the individual customer rather than presenting one static answer to everyone.
Store integration
FitMatch connects to your existing storefront and product flow. Our team confirms the right path for your setup.
Why fashion stores choose FitMatch
The reason to add FitMatch is commercial, not technical. It changes what happens in the seconds before a customer decides.
- Increase customer confidenceGive shoppers a clear answer at the size step instead of leaving them to guess.
- Improve product engagementTurn a passive product page into something the customer actively interacts with.
- Reduce fit-related uncertaintyAddress the specific doubt that sits between an interested customer and a completed order.
- Create a personalized journeyMove from one generic size chart to guidance shaped around each shopper.
- Differentiate your storeOffer an experience most competitors in your category still don't have.
- Add AI without a rebuildIntroduce AI-powered fitting into the storefront you already run, on your own timeline.
How FitMatch works with your store
Four steps, in order. Your team is involved in the first two; your customers live the last two.
Connect
Connect your store with the FitMatch solution. Our team confirms the integration path that fits your platform.
Enable
Enable FitMatch on selected products or customer flows — start with one category rather than the whole catalogue.
Experience
Customers use FitMatch to explore a more personalized fitting experience while they browse.
Shop
They return to the shopping journey with greater confidence in the size they selected.
Integrate FitMatch with your store
FitMatch sits between your storefront and your customer as an experience layer — your catalogue, your checkout, your brand, with a fitting step added inside them.
Tell us the platform you run and what you want customers to be able to do. Our team confirms the integration path, what's involved on your side, and a realistic timeline before anything is committed.
Start with a pilot, not a contract
A limited number of fashion stores join FitMatch as founding partners. You run a structured pilot on one product category first, and you decide at the end of it — not at the beginning.
- Duration
- 14 days
- Scope
- One product category — 20 to 50 products (not your whole catalogue)
- Setup
- Handled with our team, at no setup cost during the pilot
- Success criteria
- Agreed in writing before the pilot starts, so the result isn't a matter of opinion
- Reviews
- Day 3, day 7 and day 14, with a direct line to the team throughout
- Decision point
- Day 15 — you continue on founding-partner terms, or you don't
Why founding partners get better terms
The first stores to run FitMatch help shape it, and they carry more risk than the ones who follow. That's what the terms reflect — not a discount, an exchange.
Built for modern fashion businesses
Online fashion stores
Add an intelligent fitting experience to the store you already run, starting with a single product category.
Fashion brands
Offer a differentiated digital experience that reflects how your garments actually fit, not a borrowed chart.
Multi-brand platforms
Explore FitMatch across multiple catalogues where sizing differs from one brand to the next.
Mobile shopping apps
Extend personalized fitting into the app your customers already have installed.
See FitMatch in action
The full customer journey, from the product page to the basket — with the fitting step where the hesitation used to be.
The customer lands on a product page in your store.
They open the fitting experience without leaving your store.
They create or reuse a saved body profile.
They see the garment on a representation of themselves.
They get a recommended size for that specific garment.
They continue to checkout with a decision they trust.
Pricing built around your integration
Pricing depends on integration type, business size and usage requirements. Founding-partner terms are agreed individually. The plans listed elsewhere on this site are consumer app subscriptions and do not apply to business integrations.
Built with customer data in mind
Merchant FAQ
How can I integrate FitMatch with my store?
Start by telling us your platform, your catalogue size and the customer flow you want FitMatch to appear in. Our team reviews your setup and confirms the integration path before any work begins.
What exactly happens in the pilot?
You pick one product category of roughly 20 to 50 products. We agree in writing what success looks like, set it up with you, and review together on day 3, day 7 and day 14. On day 15 you decide whether to continue on founding-partner terms.
Can FitMatch work with a custom e-commerce platform?
Custom storefronts are handled through an API-based integration. Share your technical setup with our team and we'll confirm what's involved on your side.
Can FitMatch be integrated with WooCommerce?
WooCommerce is one of the platforms we support integrations for. Contact our team with your store details and we'll confirm the current path and timeline for your setup.
Can FitMatch be integrated with Shopify?
Shopify is one of the platforms we support integrations for. Contact our team with your store details and we'll confirm the current path and timeline for your setup.
Can FitMatch work with a mobile app?
Yes — mobile shopping apps are one of the integration types we work with. Tell us about your app and our team will confirm the approach.
Do I need technical knowledge?
No. You describe what you want customers to be able to do; our team handles the technical side and tells you exactly what is needed from you.
How long does integration take?
It depends on your platform, your catalogue and the flow you choose. We give you a timeline after reviewing your store rather than quoting a number in advance.
Is FitMatch suitable for small and large fashion stores?
Both. Smaller stores typically start with one product category; larger catalogues usually roll out in stages. The starting point is agreed with you.
How does FitMatch handle customer data?
Customer photos and measurements are treated as sensitive data. Handling follows the FitMatch privacy policy published on this site, which we'll walk through with you before integration.
Ready to bring FitMatch to your store?
Tell us about your store and our team will come back with the integration path that fits it.
- A walkthrough using your own product category
- A clear answer on the integration path for your platform
- What's required from your team, and what isn't
- No commitment before you've seen the experience